Mostafa Hammad
Head of Leads Department
With over 13 years of experience in the real estate industry, Mostafa Hammad specialises in CRM strategy, lead management, and sales operations. Currently serving as Head of the Leads Department and CRM at DRE in Dubai, leads the development of structured systems that drive lead generation, improve conversion rates, and enhance overall sales performance.
Over the past 6 years in leadership, has focused on building scalable CRM infrastructures, optimising lead distribution, and implementing data-driven processes that provide full visibility and accountability across the sales funnel. Works closely with telecalling and sales teams to ensure efficiency, consistency, and measurable results.
Career began as a Media Consultant with Yellow Pages, building a strong foundation in client acquisition, advertising solutions, and understanding customer behaviour—skills that continue to shape the strategic approach today.
Passionate about bridging the gap between real estate operations and technology, focuses on creating systems that support growth and empower teams to perform at their highest level.