In a striking blend of sport and sophistication, Chelsea Football Club has partnered with Dubai-based luxury developer DAMAC Properties to unveil a groundbreaking concept: football-themed branded residences in the heart of Dubai.
The project, dubbed Chelsea Residences by DAMAC, marks the first time the iconic London club has lent its name and spirit to a real estate venture. Located in the prestigious Dubai Maritime City, the development will feature over 1,400 seafront apartments, complete with high-end Chelsea-branded amenities designed to promote health, fitness, and wellbeing.
But the collaboration goes far beyond architecture and interiors.
In a strategic move to amplify its global visibility, DAMAC’s logo will also appear on Chelsea’s men’s and women’s team kits for the rest of the 2024–25 football season. The branding will make its on-field debut during Chelsea’s UEFA Conference League semi-final match against Djurgården.
This partnership signals a powerful alignment of two globally recognized brands. For Chelsea FC, it’s a bold step in strengthening its presence in the Middle East a region where football passion runs deep and luxury living is a lifestyle standard. For DAMAC, it’s a natural progression from its past collaborations with elite fashion and luxury houses like Versace, Roberto Cavalli, and de GRISOGONO.
Amira Sajwani, DAMAC’s Managing Director of Sales & Development, emphasized that this isn’t just another property launch — it’s a statement of excellence.
“This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional,” she said.
Every element of the residence will echo Chelsea’s DNA — from concierge services and exclusive lounges to cutting-edge training zones. The aim is to infuse Chelsea’s spirit of performance, legacy, and luxury into everyday living.
Chelsea FC President and COO Jason Gannon echoed this sentiment, adding: “Partnering with DAMAC allows us to bring the essence of Chelsea to life in Dubai — a city that mirrors our ambition, elegance, and innovation.”
Founded in 2002, DAMAC has delivered over 48,000 homes globally, with tens of thousands more in the pipeline. With Chelsea Residences, the company is set to once again reshape Dubai’s skyline this time with a project where luxury meets loyalty.
While full construction and pricing details are still under wraps, Chelsea Residences by DAMAC is set to be a standout on the Dubai skyline—an iconic project where luxury meets legacy.
Source: Arabian Business
