Sarmad Razzaq
Senior Photographer
A real estate media specialist with over 9 years of professional experience in Dubai’s property market, beginning his journey in 2017. Has worked with leading real estate companies, including fäm Properties, The Property Store, and currently DRE Homes since 2020.
Specialises in real estate videography, photography, and advanced video editing, creating high-quality visual content for both off-plan and secondary market properties. His work includes cinematic property tours, high-converting social media content, and promotional campaigns designed to maximise property visibility and engagement.
In addition to traditional media, actively integrates AI-powered tools and workflows into the content creation process. Currently working with Highsfield, focusing on leveraging AI to enhance video production, automate editing processes, and create innovative real estate marketing content aligned with modern digital trends.
Over the years, has covered a wide range of projects including luxury property showcases, real estate events, corporate functions, and award ceremonies. Collaborates closely with brokers and marketing teams to ensure every project delivers strong visual impact, premium quality, and measurable results.
Highly skilled in tools such as Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Adobe Lightroom, and Final Cut Pro, along with modern AI-based creative solutions. His approach combines creativity, technology, and market understanding to produce content that not only appears premium but also delivers real business results.