Ithra seeks to ensure that Dubai stands out in the global arena in a similar way to Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai.

They hope to enhance the city and the region by developing real estate projects that contribute more than just to the landscape but also enrich the lives of those who live there. The company strives to achieve outstanding performance and excellence in everything it does through a culture of innovation and quality.

It is the organization’s responsibility to deliver on its promises and meet its objectives consistently. Ithra Dubai is not driven by pride, but by people. They are inspired by their community’s strength when they honour the change people want to see.

A nation of citizens with ideals and aspirations compatible with theirs is more than just a business to them; it is their duty to raise them. They are masters of overcoming complexity by combining courage and expertise, a fearless approach, and meticulous action. In the line of duty, they go above and beyond with a view to the future.

They show tenacity in their actions. For this reason, they set their sights on heights others consider impossible. The importance of progress outweighs the value of heritage. Through reflecting on the past and reflecting on the future, they serve to strengthen the fabric of society and to ensure the future of Dubai.