Arada Launches Inaura Downtown, Redefining Wellness-Led Living in Dubai

  • Jan 14, 2026

Arada has announced the launch of Inaura, a new fitness-driven hospitality and branded residences concept, with its first development, Inaura Downtown, located in the heart of Downtown Dubai. Valued at AED 1.7 billion, the project is set to open for sales by the end of January and marks a bold step in the evolution of wellness-focused urban real estate.

Inaura is built around the idea of kinetic wellness—a philosophy that integrates movement, balance, and everyday wellbeing into daily city life. The concept reflects a growing global shift toward homes and hospitality experiences that actively support physical vitality rather than treating wellness as an afterthought.

Architecture Inspired by Energy and Movement

Designed by internationally renowned Dutch architecture firm MVRDV, Inaura Downtown will rise more than 200 metres across 42 floors, adding a striking new landmark to Dubai’s skyline. The tower’s defining feature is a dramatic central orb, conceived as a social and dining destination offering uninterrupted 360-degree views of Burj Khalifa, Business Bay, and Dubai Mall.

The architectural narrative evolves vertically, with lively, city-facing spaces at lower levels gradually transitioning into calmer, more private residential environments above—mirroring a journey from activity to restoration.

Branded Residences and Luxury Hospitality

The development features a luxury hotel alongside 114 branded residences, including a rare collection of full-floor homes, duplex five-bedroom Sky Villas, and the signature Sky Penthouse, a three-storey, six-bedroom residence. The residential offering is completed by one- to four-bedroom apartments, each designed to balance comfort, functionality, and long-term liveability.

Commenting on the launch, HRH Prince Khaled bin Alwaleed bin Talal Al Saud, Executive Vice Chairman of Arada, said “Wellbeing today is defined by energy, movement and how we live day to day. Inaura brings this to life by creating places where physical vitality and urban experience meet. This brand reflects how people now want to live: connected to their environment and supported by spaces that foster momentum.”

A Fully Integrated Wellness Ecosystem

Inaura’s amenities are curated to support a complete fitness- and wellness-led lifestyle. Residents and guests will have access to a 3,000 sqm multi-level Formative gym and fitness centre, featuring dedicated studios for yoga, Pilates, boxing, and dance. The tower also includes a medical clinic, a holistic spa offering cryotherapy, hydrotherapy, and immersive sound and bath therapies, as well as multiple dining destinations located across the podium and within the signature orb Sky Lounge.

Additional shared spaces include co-working areas, meeting rooms, a cinema, library, and dedicated children’s play zones, creating a well-rounded environment for living, working, and socialising.

Thoughtfully Designed Living Spaces

Each residence at Inaura is planned as part of a movement-led living environment, with generous layouts, high-quality materials, and clear zoning between living, private, and service areas. Floor-to-ceiling glazing maximises natural light, while balconies open up panoramic views across Downtown Dubai. Residents also enjoy direct access to the building’s wellness, hospitality, and lifestyle amenities.

Prime Downtown Address

Located on the edge of Downtown Dubai, Inaura Downtown benefits from a permanent Burj Khalifa view corridor, a rare and highly desirable positioning within the district. The project offers seamless connectivity to Dubai Mall, Business Bay, DIFC, and major transport links, placing it at the crossroads of Dubai’s business, culture, and lifestyle destinations.

Hospitality, Sustainability, and Future Vision

The Inaura Hotel occupies the tower’s lower ten floors and is designed for guests who view fitness and wellness as integral to everyday life. Modern rooms and suites are complemented by direct access to the tower’s shared wellness and lifestyle facilities, delivering a holistic hospitality experience.

The tower is LEED Gold precertified, underscoring its commitment to sustainability, long-term performance, and wellbeing-led design.

Ahmed Alkhoshaibi, Group CEO of Arada, said, “With Inaura, we’re bringing together design, fitness and ritual to build spaces where energy flows through every element and cultivates belonging. This is the first in a series of kinetic wellness destinations designed to scale globally, combining rhythm, function and purpose to meet a growing demand for homes and hotels that prioritise movement, balance and everyday performance.”

Inaura builds on Arada’s growing portfolio of branded and wellness-led developments, including Armani Beach Residences at Palm Jumeirah, W Residences at Dubai Harbour, and Akala, the world’s first precision wellness destination. While Akala focuses on longevity and restorative care, Inaura represents the next phase—centred on movement, energy, and architectural expression—supported by Arada’s fitness expertise through the Formative brand.

Source: Arada

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