DAMAC Introduces The Lifestyle Collection, Making Apartment Ownership More Accessible Across Dubai

  • Jun 19, 2026

Dubai’s real estate market continues to evolve, creating greater opportunities for residents to transition from renting to owning and establish long-term roots in the city. Reflecting this shift, DAMAC Properties has unveiled The Lifestyle Collection, a thoughtfully curated portfolio of apartment developments located within some of Dubai’s most desirable master communities.

The new collection has been designed to make homeownership more attainable, offering flexible payment plans with monthly instalments starting from just AED 1,999. Aimed at first-time buyers, end-users, and long-term residents, The Lifestyle Collection provides an accessible pathway to property ownership while maintaining the high-quality living standards associated with DAMAC developments.

Unlike conventional apartment projects, The Lifestyle Collection offers homes within fully integrated master communities where residents can enjoy a complete lifestyle experience. Buyers can choose from apartments located across renowned destinations such as DAMAC Hills, DAMAC Hills 2, DAMAC Lagoons, and DAMAC Riverside. Each community is carefully planned to combine modern residences with landscaped surroundings, recreational facilities, wellness amenities, retail offerings, and family-friendly attractions.

The collection reflects a growing demand among buyers who are looking beyond the four walls of an apartment and prioritising community-focused living. Today’s homebuyers increasingly seek environments that support wellbeing, convenience, and a strong sense of belonging. By providing access to established master communities, The Lifestyle Collection allows residents to enjoy a balanced lifestyle with green open spaces, fitness facilities, leisure experiences, and social spaces all within easy reach.

Commenting on the launch, Amira Sajwani, Managing Director of DAMAC Properties, emphasised the significance of homeownership in Dubai’s continued growth. She noted that for many residents, owning a home represents more than a financial investment—it is an important step toward building a future, creating stability, and becoming part of a thriving community. According to Sajwani, The Lifestyle Collection has been developed to meet the needs of buyers who want not only an apartment but also an environment that supports their physical, social, and emotional well-being.

The launch comes at a time when Dubai is actively encouraging homeownership through a variety of government initiatives and policy reforms. Programmes introduced by the Dubai Land Department, including the First-Time Home Buyer Programme, have made it easier for residents to take their first step onto the property ladder. Since the programme’s launch in 2025, thousands of residents have successfully purchased their first homes, demonstrating the growing appetite for long-term property ownership across the emirate.

Recent updates to property-linked residency regulations have also strengthened buyer confidence. Measures such as the removal of the minimum property value requirement for sole owners applying for a two-year property investor visa have enhanced accessibility and created new opportunities for residents and investors alike. These initiatives form part of Dubai’s broader vision to create a more sustainable, end-user-focused real estate market while attracting long-term residents from around the world.

Through The Lifestyle Collection, DAMAC continues to reinforce its commitment to delivering residential developments that combine affordability, flexibility, and lifestyle-led living. By offering apartment ownership within some of Dubai’s most established and fast-growing communities, the developer is helping more people access the benefits of community living without compromising on quality or convenience.

As Dubai continues to attract professionals, entrepreneurs, investors, and families seeking new opportunities, initiatives such as The Lifestyle Collection are helping make the dream of homeownership a reality for a wider audience. With flexible payment options, community-focused living, and access to world-class amenities, the collection represents a new chapter in making property ownership more accessible across the city while supporting Dubai’s vision for long-term growth and prosperity.

Source: Construction Update

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